Personally I follow a lot of different types of brands on different social media platforms. One of my favorite brands to stay updated with is Tarte Cosemtics. They use both instagram and tik tok to generate interest and following in their products. They do a great job at making fun and creative ad campgains to get the consumer to want to buy their products over the competing brands. They are utilze social media influencers on all platforms. They have recently done brand trips for with these influencers, who post videos and pictures there promoting the products. This is very effective because these people have a lot of influence over their followers.
Another brand I think that does a great job at delivering their message through social media is Nike. They have an easy to remember slogan and embody that well throughout their social media posts. They involve different athletes and people of interest to get followers engaged on platforms especially instagram. This is effective because people can see their favorite person wearing this brand.
Alli M. Butler 